2012 - A good year for Betsson

Wednesday, 13 Feb, 2013

It has been a tremendously successful financial year for Betsson with a 27% revenue increase from 2011. This proves that the Maltabased casino site is growing non-stop and by now has acquired more than 500 thousand active players.

The company’s financial report shows 651.9 million SEK in revenues. The biggest gross turnover came from its Sportsbook services that had reached 3,782.8 million SEK, which represents a 74% increase when compared to 2011.

Betsson’s board of directors will transfer 410.9 million SEK to shareholders, which represents 9.7SEK revenue per share.

Some figures from the report place Betsson at the top of the world casino operators list:

- 9 million bets each day;

- 581 employees and external consultants on three continents (Europe, Latin American and Asia);

- 13 B2B brands and four B2C brands;

- 5.2 billion SEK in customer deposits, which is 34% more than in 2010;

- A 34% increase of active players since 2011.

Mobile Platform:

Ever since Betsson launched its mobile platform, revenues have increased by 100% in this segment. Available in 11 languages, Betsson mobile includes sports booking, live betting and will soon have mobile casino games.

Magnus Silfvrberg, CEO and president of Betsson, commented on the report:

Betsson’s growth is built on historical investments, and the company continues to invest large amounts in marketing and technology, which intends to secure a future growth rate above that of the market growth.

The company’s Chinese platform is still under development and is expected to be launched sometime during 2013. Betsson is negotiating with a Chinese state owned company to provide sports lottery related games.

China is the biggest online market in the world right now, and the government might start licensing foreign companies in the near future. Up until now, Betsson has spent 15.3 million SEK developing its Chinese platform. The company hasn’t yet revealed a launch date for this project.