Bally Technologies have closed a deal to incorporate gaming content from software developer iSoftBet into their portfolio to meet the European market gaming demands.
Based in London, iSoftBet is a cutting-edge gaming developer, responsible for the famous titles such as Kobushi, Toc Toc, LadyBug and the motion picture-based Rango and Basic Instinct video slots.
Under this agreement, iSoftBet will be adding over 400 game titles to Bally’s online portfolio, already containing a selection of games from other major software suppliers like IGT.
The agreement will allow Bally to offer iSoftBet’s games, with a special focus on the HTML 5 and mobile gaming content.
Tony Plaskow, Bally Tech.’s Interactive Senior Director of Sales, commented on the company’s expansion plans towards the European market:
Thanks to this agreement with iSoftBet, online players in Europe will be able to experience the excitement of award-winning Bally games.
# 1 already? Almost there
It’s been less than a week that the Bally Tech. team has inked two deals to expand the company’s gaming catalogue, first with Interblock and now with the world-known iSoftBet. How do they do it? Bally Tech. doesn’t simply grow over time, instead it has come to be a leapfrog enterprise, aiming at becoming the largest iGaming software and machinery supplier on the international market.
We have been very successful at creating exciting and compelling products for our land-based customers
, commented Plaskow on Bally’s online and mobile casino gaming expansion.
Nowadays, Bally Technologies hold some of the Europe’s best online casino operators like Mr Green among their newly signed licensees.