This time our interviewee is Erik Hedberg, who was representing Betsson and Betsafe brands at LAC 2013 in London. Both of these brands are well-known for their quality products and elaborate advertising campaigns and special prizes.
 
It is quite common for them to send their players to cool events like this year’s Gumball 3000 rally, where a couple of Betsafe players managed to crash a Ferrari given to them by the casino, or to cheer for your favorite Champions League team.
 

2012 and 2013 Great for Mobile and Tablet Casinos

 
2012 was a good year for the entire group, as they reinvented a number of their technical products and built new solutions for their mobile casinos. According to Erik, “Mobile and tablet casinos are definitely the way of the future, and the growth in these segments has not gone unnoticed. The best part about the popularity of mobile products is that they create incremental growth in player numbers”. This means that rather than seeing players shift from online casino to mobile casino, the company is enjoying a whole new group of players who prefer using their portable devices to playing at the more traditional online casino.
 

WATCH THE FULL INTERVIEW WITH ERIK HEDBERG

Hit Prediction of 2013 – South Park Slot

 
The South Park branded slot is Erik’s number one pick for a true hit game of 2013. The attitude and humor that South Park brings should really go down well with many players, and the fact that the South Park brand is already universally famous and has a big fan base should make it an instant hit.
 
While adding many new and popular games, Betsson Group also plans to step up their marketing game in all of their core markets. We are really looking forward to seeing what their efforts will bring, as they already have the best campaigns and advertisements out there.
 
New players will be targeted through the traditional channels like TV and online media, and a lot of affiliates will also be used for promotional purposes. They also have special teams, working for brands like Betsafe and Betsson, who specialize in keeping the existing players happy by offering them the best promotions and bonuses on the mobile and online casino market.