Players who have been associated with a site for a while are offered special benefits through loyalty bonus programs. This is a strategy adopted by sites to retain their existing players.

All casinos offer bonuses for players as a sign of gratitude for using their sites to play. One of the bonuses all casinos provide is a welcome bonus, also called a first deposit bonus. Apart from first deposits bonuses, there are high roller bonuses for players who play with large sums of money. This bonus is not specifically for an initial deposit. There are certain criteria the player has to meet before he can take advantage of this bonus.