With numerous online casinos vying to get more customers, most casino sites are doing their best to stand out from the rest. One of the ways online casinos do this is by offering lucrative bonuses and promotions. There are many types of bonuses and promotional offers that a casino can offer, among this is the loyalty bonus. Typically, a loyalty bonus is what a casino offers to its long time customers. It is a way by which online casinos ensure continued patronage of existing customers and to attract new ones.

Players who have been associated with a site for a while are offered special benefits through loyalty bonus programs. This is a strategy adopted by sites to retain their existing players.