Norway-based Euroslots, a member of the Cherry AB Group, has become one of the top-selling betting operators of the year with a 65% customer increase and 15% revenue growth up to SEK 121.4 million for the first half of 2013, as shown on its latest interim report.
The Cherry AB interim report shows a SEK 61.6 million turnover only for this quarter and a SEK 121.4 for the entire 1st half of this year, placing them among the top companies in the iGaming world.
Euroslots have devoted themselves to adding new games every week, in addition to numerous promotions with free spins and reload bonuses that have helped them become the site of choice in the hugely competitive gambling business.
This month alone, they’ve added NetEnt’s Magic Portals, Microgaming’s Playboy, Vegas Dreams, Riches of the Sea and Sweet Harvest.
To attract even more gamers, Cherry AB group acquired Yggdrasil software developer and added a number of new games to Euroslots’ gaming platform, including Medusa Eyes of Fire, Siamese Serpents, Precious Anuran, Beaming Canines, King for a Day, Holiday Cash and Piggy Bank.
The Yggdrasil acquisition was a smart move that has already started to pay off well, attracting new players with the software’s high quality with little to no latency, user-friendly platform and, of course, high pay-outs.
Although Euroslots is Cherry AB’s largest betting operator, the group launched a new site for the Norwegian market alone, the SpilleAutomater gaming platform. Emil Sunvisson, CEO of Cherry Group, said on the launch:
With the launch of SpilleAutomater.com we aim to re-establish ourselves as a major player in the Scandinavian market.
Being aware of the high competition in the i-gaming world, Cherry AB said on the company’s mission: It is still in the construction phase, and we prioritize development of our products and the growth of the customer base before profitability.
Euroslots’ specific bonuses and promotions are tailored to each country, so players are advised to check their accounts every now and then to make use of the weekly free cash campaigns and free spins for new and registered players.