The world’s top iGaming software developer Net Entertainment inked a deal with one of the UK’s leading betting companies, Ladbrokes, for supplying the latter with a selection of over 120 casino games, plus support for Ladbrokes’ mobile platform.
We are very happy that Ladbrokes has selected Net Entertainment as a supplier for a selection of our best-in-class portfolio games to be distributed over their online market channels
, commented NetEnt’s Chief of GMO and MD, Björn Krantz.
During the first implementation period, Net Entertainment will deliver over 80 video slots, 20 table games, 6 video pokers, and 8 mini-games plus its entire mobile platform of NetEnt Touchâ„¢ games, including its latest video slot releases of Reel Rush and Fisticuffs.
Before the end of summer, the company will also release its newest games Magic Portals and the long-awaited South Park branded video slot, which will also be added to Ladbrokes game selection. On this new deal, Krantz added:
Ladbrokes is one of the most reputable operators in the UK, and we are confident that our content will be well received by Ladbroke’s player base.
According to both companies, Ladbrokes will initially launch a few of Net Entertainment’s best-in-class games, which will gradually grow over time
to provide full technical and customer support to all UK punters for Ladbroke’s both desktop and mobile platforms.
Since the beginning of 2013, British-based Ladbrokes has been expanding its online casino iGaming content by signing deals with Playtech and now with Net Entertainment, to fulfill punters’ expectations and improve customer retention in the UK and Europe.
We have made clear our pledge to work with the best-of-breed suppliers, and Net Entertainment certainly fits into this category
, commented Ladbrokes Head of Product, Richard Poole.