NYX Gaming Group, the renowned software developer and iGaming platform, has started the acquisition process of Zen Entertainment Inc., a Las Vegas-based poker software developer specializing in social gaming platforms.

NYX is one of the main iGaming platforms behind Sheriff Gaming, NextGen Gaming, Microgaming and Cryptologic. By adding Zen Entertainment, the company is expanding its game selection from slots, lottery, bingo and casino to now include table games, specifically designed for the growing online social platform.

Zen Interactive is a leading B2B software provider for casino iGaming content that combines social and free-to-play games framed under the online wager-based gaming rules. The company offers US legal online poker tournaments with over 30,000 daily players.

Zen’s competitive “play for free” software had already paid out millions in prizes prior to the acquisition, commented a spokesperson from NYX Gaming.

The staff working at Zen will join NYX Gaming as the company’s Social Gaming Division. NYX’s CEO Matt Davey praised the acquisition, stating: I am delighted to secure the acquisition of Zen Entertainment Inc., a transaction that supports the expansion of the group business into the emerging online gaming markets within North America.

Davey also added that NYX Gaming is incredibly well-positioned in the online iGaming market segment, and the company will continue with its expansion plans in 2013 and beyond.

The NYX gaming portfolio and platform is partnered with some of the best online casino sites such as Tropezia Palace, Betsson and Vera&John.