The Italian gaming and betting provider, Cogetech, has struck a deal with the legendary football team, AC Milan. During the 2012/13 Serie A season Cogitech will act as AC Milan’s premium partner.
Cogitech will create a special Milan poker room on their IziPoker platform. In return, the company brand will appear on pitch side hoardings, AC Milan’s website and the clubs social media channels.
Fabio Schiavolin, CEO of Cogetech, said:
This partnership withMilanfalls under the new strategy we had outlined for sponsorships for the year. Our aim is to be constantly present and far reaching in the world of Italian football. To become a premium sponsor of the most successful club in the world makes us very proud and is a huge achievement for our company. AC Milan is universally considered a dynamic and well-structured club, as well as an excellent team.
Adriano Galliani, CEO and vice-president of AC Milan, gave the following comments:
We will make the Milan model available to them. That is; a laboratory of ideas, initiatives and activities created especially to guarantee maximum visibility and communication. We can offer unique content that will maximize the sponsorship deal. That is why we are the leaders amongst the Italian clubs in attracting the big multinational and national companies.
At the moment, AC Milan are not doing too well in their national Serie A league, as they are in ninth place in the overall standings. However, their position in the Champions League is good and gives them a good chance of progressing to the knockout stage of the world’s most popular football league.