NordicBet Becomes Main Sponsor of the SHL

NordicBet Becomes Main Sponsor of the SHL

NordicBet is home to a huge selection of Hockey odds and markets- from the lower divisions all the way up to the SHL and NHL. With this in mind, it seems only natural that they become the main sponsor and official betting partner of the SHL (Swedish Hockey League), particularly given that their target audience follow the sport so avidly.

NordicBet will No Longer Sponsor the CHL

It won’t be the first time NordicBet have got involved with sponsoring a major hockey league- the online casino have been the official betting partner of the Champions Hockey League since 2014 but were seeking an exclusive partnership deal. Step up, the SHL- ranked the third best league in the world, huge in the Nordic countries NordicBet is so popular in.

What Will the SHL Partnership Mean for NordicBet Players?

For players, this partnership should bring additional content, with fans of NordicBet getting unique access to teams and players, game stats and highlights as they happen and even live streaming of all SHL games. As a NordicBet player and SHL fan, you’ll also get bespoke offers and promotions which will see die-hard fans meeting players and coaches.

The Reasons Behind SHL sponsorship

While this new deal with undoubtedly bring fresh revenue to the online casino, SHL CEO Jorgen Lindgren has insists that it is about more than the money for either side; “We have been searching for a betting partner with a broader focus and an objective to work with us to grow the appeal and reach of the league”.

NordicBet CEO Explains Why

NordicBet’s CEO, Jesper Svensson, has described the new deal as a “big and important step for us” and details the online casinos commitment to fans of the sport. They aim to offer the best hockey product in the Nordics and this is likely to be a big step closer as a result of this decision.

One thing is for certain- the new content offered by NordicBet will be completely unique and, if you want it, NordicBet will be the only place to be.