The internationally acclaimed i-gaming software developer Playtech has partnered up with British-based bookmaker Ladbrokes to deliver 100 new games for the ladder’s desktop and mobile Vegas tab.
In the first stage of the deal, Playtech will supply a suite of 70 games for Ladbrokes desktop platform together with 30 mobile games for its mobile app.
We are very happy to launch the new service with Ladbrokes via the ‘Vegas’ tab,
commented Playtech’s COO Shay Segev, who also highlighted Ladbrokes’Â unique capabilities of the tab, which is supported by Playtech’s IMS solution, [and] will deliver significant benefits to Ladbrokes, enabling them to maximize lifetime player values.
Players can check out Ladbrokes’ Casino for fun or upon registration and give the Vegas tab a try, featuring Playtech’s latest game releases such as Iron Man 3, Wolverine, Monty Python’s Spamalot, Captain America and Little Britain.
For the rest of the year, Ladbrokes’ Casino will be able to choose from Playtech’s open game suite, which includes over 400 titles from Playtech itself as well as third party developers. Richard Glynn, CEO for Ladbrokes said:
We are delighted that Ladbrokes customers will now begin to see the benefits of our partnership with Playtech with a strengthened gaming offer across all channels.