The online gaming company, Betway, has formed a strategic alliance with the social gaming provider, Clickfun casino. The aim of the cooperation is to develop a casino that combines social casino games with real-money games. As a result, people from the UK will be able to play a wide selection of real-money games at Clickfun.
Co-founder and CTO of Clickfun, Daniel Fiske, has said:
We are thrilled about our new partnership with The Betway Group, one of Europe’s most innovative online gaming companies. Clickfun is constantly looking for new ways to develop and adapt to market changes. We feel that offering a real-money environment alongside our social platform is the next logical step in the evolution of our company.
Chief executive of the Betway Group, Richard Akitt, has added:
The link-up between Clickfun Casino and The Betway Group allows the two companies to combine Betway’s real-money gaming expertise with Clickfun’s innovative, industry-leading social casino platform. The move is a natural step that will bring a new, exciting gaming experience in both social and real-money.
Time will tell if the partnership proves to be mutually beneficial and whether or not people prefer playing for fun, or for money.