7Red Casino have inked a deal with ‘Iron Mike’ Tyson himself to shoot 3 commercials and bring the Vegas feeling to their online gaming platform.
Staying at the top of their game, 7Red shows no signs of lagging behind, especially now that they’ve teamed up with none other than heavyweight boxing legend Mike Tyson to roll out a series of TV campaigns.
7Red’s dynamic duo, Peter Alex Johansen (43) and Morten Klein (44), have been working together for the past 13 years developing the 7Red brand, and came up with the idea of getting Tyson for this project:
We worked a long time with his management and more lawyers, and finally came up with a solution here in Las Vegas where we have put production on a very professional level,
commented Johansen and Klein.
Not feeling crowded out by 14 people, who’d turned up with the aim of shooting the commercials in just a morning in the city of sin, Tyson hit it off immediately with the 7Red team, with Johansen highlighting that:
It exceeded all expectations. It’s been really fun.
The new commercials featuring ‘Iron Mike’ are due to be aired very soon, with the 7Red team working alongside BetSoft Gaming to bring forth new gaming content to their site, including the newest addition Sugar Pop.