Software developer Playtech has introduced an innovative feature on its games by adding a unique Game-Specific bonus that allows casino operators to modify a game’s free spins and bonuses depending on their targeted promotions.

The Game-Specific bonus allows online gambling operators to make ad hoc modifications to all of Playtech’s video slots, giving them flexibility to increase the games’ bonuses and free spins according to their monthly offers, special promotions aimed at high roller players, among many other possibilities.

We are thrilled to introduce these industry-leading features to market, commented Playtech’s VP Operations Shimon Akad, focusing this new feature on adding more flexibility that will help our valued operators to improve their marketing efforts tremendously and therefore increase their success and revenue.

From now on, this new feature will start being implemented throughout this summer and we will soon see Playtech’s top licensees like Winner Casino introducing more free spins and bonuses per game, especially for targeting new players who want to try out games with a minimal monetary commitment.

We believe these features represent the future of how operators target customers and have already received very positive feedback from some of our larger licensees, added Akad.