Casino Daily News crew met with Net Entertainments’ Chief Product Officer, Simon Hammon, at ICE 2013. There, we talked about the challenges NetEnt has to face in order to keep up with the fast changing face of the online casino industry. Launching a live dealer casino, expanding their mobile offer and introducing new branded games are just the tip of the iceberg. Find out more in the full video interview.

The biggest and most popular revelation at ICE 2013 also game from NetEnt when they announced the name of their next branded game. Hundreds of people gathered to listen to the speech of NetEnt’s President and CEO, Per Eriksson, as he announced that the next big game from NetEnt would be South Park. The dirty little schoolchildren from South Park’s elementary school are expected to make their online casino debut in the autumn of 2013. Because South Park is already such a well-known brand, the game is expected to be a huge hit once it becomes available at NetEnt-powered online casinos. South Park has 43 million fans on Facebook and with 237 aired episodes it is the longest running show in the history of Comedy Central.

Simon also stressed how important it is to be ready for the opening of new markets and to establish connections with new and existing regulators. Italy, Denmark and Alderney are just some of the markets NetEnt entered in 2012; many other markets are targeted for the 2013 expansion.

The full interview with Simon Hammon, Chief Product Officer of Net Entertainment.

Another hot topic is NetEnt’s live dealer casino. So far, roulette is the only available game, but blackjack should follow shortly. If you wish to test the excellent live dealer roulette, you can try it at ComeOn casino. In the near future, more games and casinos will be added to the portfolio. The high-tech studio is located in Malta, and there is also another studio at NetEnt’s headquarters in Stockholm. The distinctive qualities of this particular live dealer product are: little or no latency, high quality uninterrupted video streaming, well trained male and female dealers and croupiers, and a unique branding solution for different casinos.

Mobile games have been reshaping the industry lately, so it was only natural for us to discuss the future of mobile products and the rapid growth of this market segment. Mobile games have proven to be hugely successful for NetEnt and after the launch of mobile games in 2011, this part of the company has been growing rapidly. The company plans to release many new mobile titles in 2013.

To sum up, NetEnt is actively involved in game production for online, mobile and live-dealer casinos while keeping their eye on the ever-changing legal landscape of online gambling. If you wish to try NetEnt’s games, we recommend you try them at ComeOn, Betsson or Vera&John casinos.