Stoke City have just accepted Bet365’s sponsorship and their stadium, currently called Britannia Stadium will now become Bet365 Stadium. The betting company and the club already have a close relationship, both being owned by the Coates family and already having sponsorship of the team’s shirts.
The agreement has been signed for six years initially, along with an extension of the shirt sponsorship for three more years. No doubt due to the new investment, the club has also announced plans to add an extra 1800 seats to the stadium, between existing stands.
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Bet365 experienced a huge growth in profits in 2015. They are now the 7th largest private company in the whole of the UK, with a full sportsbook and casino offering, including slots provided by Playtech, a live casino and a variety of table games. They’ve also got great mobile compatibility, so players can enjoy most of their games on the go. Added to that is SSL encryption, which means all your information is completely safe. The site and the company itself also has some of the strongest branding out there, which will no doubt be reinforced with their increased investment in Stoke City sponsorship deals.
John Coates, who is vice-chairman of Stoke City and joint chief executive of Bet365 group said:
Bet365 have been pleased with the global brand exposure from our sports sponsorship agreement and we are always looking at ways to increase this. Entering into a stadium naming rights agreement with Stoke City seemed a natural fit, especially as the city of Stoke-on-Trent is home to bet365’s corporate headquarters.
The club have been doing quite well in 2016, currently at 9th place in the Premier League tables. Their most recent game saw them draw with Sunderland in their home stadium and they also made a huge win against Tottenham Hotspurs earlier in April, finishing a massive 4-0 up.
Overall, the alliance between the sportsbook and igaming operator and football club seems to be beneficial for both sides. With the added injection of cash, Stoke City will be able to expand their stadium and invest in more expensive players and with the increased exposure, Bet365 should be able to increase their revenues even further. A match made in betting heaven.
